- The Great 2012 CSR Revolution
So let’s do another little survey here. Hands up anyone who’s crossed Gypsy Rose’s palm with silver in the hope of having their fortune told? No-one? Oh, maybe one person at the back. Well, it doesn’t surprise me, we’re not really into such superstitious claptrap these days. Nevertheless, every year every CSR practitioner seems to [...]
- Which Brands Spent the Most on TV Sports Advertising in 2011
Which Brands Spent the Most on TV Sports Advertising in 2011
In the United States, advertising during sports programming can be a pricey investment, but it works. That’s why so many brands invest so heavily in national TV sports advertising. According to Nielsen, national television sports advertising rose to $10.9 billion in advertising expenditures between Q4 2010 through Q3 2011. That’s up from $10.3 billion during [...]
- Brands Realize There Is More to Social Media Marketing Than Twitter and Facebook
Brands Realize There Is More to Social Media Marketing Than Twitter and Facebook
More eyeballs doesn’t always equate to better return on marketing investments, and that applies to social media marketing just as it does to more traditional forms of marketing. Sure 800 million people are on Facebook, so it’s not surprising that 94% of marketers surveyed during a December 2011 study conducted by Awareness Inc. indicated they [...]
- Allergy Alert: Doves Farm Buckwheat Flour
As a rule, buckwheat is gluten free: despite the name, it isn’t wheat – it’s actually a seed. However, in this case, there is an issue with Dove’s Farm Buckwheat Flour – the 1kg bags with a batch code of 2011 and best before date of 12/10/12. Low levels of gluten have been found in [...] - Free From Food Awards 2012
I’m so excited to have been invited to help judge the FoodMatters Free From Food Awards 2012! And I’m not at all surprised that Michelle reports enthusiasm among freefrom and gluten-free bloggers: who wouldn’t want to be involved in this? Here’s the press release from FoodsMatter ———- Judges queue up to taste-test ‘freefrom’ foods With [...] - New rules for 2012: don’t be confused
One of the most significant changes to the sale of gluten free food in 2012 here in the UK – or at least to its labelling and packaging – is the incoming change to the law. The packaging that you see in the supermarkets should begin to look different. There are 3 options… The new [...]
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I'm Lucy - I spend my working day on the internet, either blogging, researching and reviewing corporate websites, or designing websites for small businesses.